"Cook Out” Influencer Kit
Foodie Fun Meets Gaming Flair
Twitch Asia Pacific approached us with an exciting challenge: design an influencer kit as vibrant as their community, with a playful food theme. The outcome? A limited-edition assortment of quirky culinary essentials, packaged in an exclusive, lively tote bag.
Each kit item balanced utility with Twitch playfulness. The apron turned into a Twitch-adorned canvas, not just kitchen protection. The chopping board embodied Twitch’s creativity. Bespoke cutlery capped the ensemble, each piece reminding of Twitch’s vibrancy.
The kit’s standout was the exclusive tote bag. Tailored for the Asia Pacific market, its vibrant design embodied Twitch’s energy, transforming a practical item into a fashionable accessory influencers could proudly showcase.
The Twitch Asia Pacific kits were a hit. New streamers loved the fun, innovative approach and items promoting Twitch engagement. This success resonated, reaffirming design’s power in the Asia Pacific Twitch community.
