SG50 Swag Pack for Pet Owners:
A Tribute to Our Furry Friends

For Singapore’s 50th birthday, a nationwide festivity, we designed a distinctive swag pack for a special group: cherished pet owners and their furry companions! The Ministry of National Development approached us, sparking creativity that resulted in an unforgettable SG50 tribute for our four-legged pals.
We kicked off this whimsical project with a nod to the joyous spirit of the SG50 celebrations, designing a packable picnic mat. Decked out in vibrant hues and cheery patterns, it was the perfect tribute to outdoor fun and the city’s pet-friendly green spaces.

To complement the mat, we added foldable Frisbees, a nod to pets’ active playfulness, creating memorable bonding moments. And for an SG50 touch, we crafted exclusive collar bands—wearable memorabilia for pets to proudly showcase.

The overwhelming response: Pet owners embraced the practical yet creative items, enhancing SG50 celebrations with their pets. Our collaboration with MND celebrated community spirit and paid tribute to Singapore’s beloved pets.