Death Stranding Game Launch:
A Historic Spectacle

PlayStation’s entrustment of the Death Stranding game launch took us on a remarkable journey, not only to create a mesmerizing event but also to ensure retail readiness. The stage was set at Singapore’s iconic Victoria Theatre, where this enigmatic game was to take center stage.

Our task was multifaceted: first, to prepare retail spaces to welcome the game, and second, to craft an event that would live up to Death Stranding’s cryptic allure. We adorned stores with thought-provoking displays, inviting potential players to step into the enigmatic world of the game.







However, it was the event at Victoria Theatre that stole the spotlight. Legendary game developer Hideo Kojima’s presence electrified the audience, adding an extra layer of mystique to the game’s launch. His insights into the game’s development left attendees inspired and intrigued, making the event not only a showcase but also a unique opportunity to connect with the creator.



The Death Stranding game launch was more than just an event; it was a spectacle that celebrated the power of gaming to captivate hearts and minds. With the perfect blend of retail readiness and immersive event design, it marked Singapore as a hub for gaming excellence and left an indelible impression on all who attended.