God Of War Game Launch

When PlayStation handed us the reins to launch the iconic God of War game in Asia, we embarked on a journey that would span from retail readiness to crafting an unforgettable media event. Our mission was to create an experience that would mirror the epic grandeur of the game itself, leaving a lasting impact on both retailers and the media.

In the first phase, we meticulously designed and produced attention-grabbing in-store materials. From oversized TV lugs to life-sized standees, these assets transported potential buyers right into the heart of the God of War universe. Retailers were primed, and anticipation among gamers soared.

The pièce de résistance was our media event, where we aimed to transform the game’s mythical world into reality. At the event, a life-sized mock-up of the game’s cover art became the epicenter, allowing attendees to step into Kratos’ shoes and experience the game’s awe-inspiring scale.

The event was a resounding success, generating substantial media coverage and sparking immense anticipation among gamers and enthusiasts. Our journey with PlayStation to launch God of War in Asia was a testament to the transformative power of creative event design and the capacity of well-crafted retail materials to immerse players in their favorite gaming universes.